Mälardalen fitness collection

Discover the collection: Not too much. Not too little. Just the right amount of style.

Workout clothes with a message – for those with fitness goals. The hourglass graphic on the sweatshirt and the silhouette in motion highlight a body in balance – strong, present and self-evident. Here form and function are combined with ambition.

For training and activity

Fitnesströja med kvinnlig figur - Mälardalen träningskläder - Röd / S - Sweatshirt
KUNGLIG Unisex Sweatshirt med Svensk Flaggdesign - Print Material
Slitstark Duffel Väska i Kanvas och Läder 45 L - Duffelväska

Story: “I printed a joke – and created a movement”

It started with a Sweden shirt. It was actually just a whim. An ironic print. Something that made me giggle in the studio when I uploaded the file. I didn't even think anyone would buy it.

But then it happened: someone shared the products on Pinterest. With the shirt. With the bag.
It became a statement.

Suddenly I understood what I had created.
Not just a garment. Not even a brand.
I had created a geek moment – ​​a place where humor meets identity, where irony becomes something real.

And people jumped on board. Not in droves. But the right people.
Those who see the charm in nerding out.
Those who wear a Sweden shirt as a statement – ​​because they want to live in Sweden, and live happily here.

So yeah, it started as a joke.
But it became something bigger. Something of its own.
And I'm so glad I didn't think, "uh, this is just a joke."
Because sometimes... it's those ideas that last the longest.

 See the sweatshirt